AI-powered crowd intelligence and public safety — from single events to smart cities.
The global live events industry generates over $1.1 trillion annually (PwC Global E&M Outlook 2024). Yet crowd safety management still relies on spreadsheets, radio communications, and static staffing plans. The human and financial consequences are severe and growing.
Sources: Risk Strategies Entertainment Insurance Outlook 2025; PwC Global E&M Outlook 2024; Triple-I Liability Study 2024; DAM Firm Festival Deaths Report 2024.
AICrowdCare is not an event app. It is an AI-powered public safety command layer that integrates with every element of event operations — from planning through post-event reporting. It runs billions of simulations against historical data to predict, prevent, and manage crowd incidents in real time.
Sources: NIST TN 2212 (2023); WHO Mass Gathering Health 2022; AHA Circulation 2020; JAMA Network 2022; Edison Insurance Risk Control 2022.
AICrowdCare generates revenue through four independently defensible streams that stack and compound across three commercial phases.
| Stream | Mechanics | Benchmark & Logic |
|---|---|---|
| 1. Per-Event License | Tiered SaaS fee: $10K (<25K attendees) → $30K (25–50K) → $60K (50–100K) → $100K+ (100K+). Full lifecycle access. | Eventbase and Bizzabo price $15K–120K/event. AICC pricing is competitive while delivering measurable ROI. McKinsey 2024: AI safety tech commands 15–30% premium. |
| 2. Intervention Billing | $250/AI EMS dispatch · $100/crowd reroute · $15/false alarm filtered · $50/surge pre-alert. 50–500 billable actions per event. | JAMA 2022: AI dispatch saves $2,000–4,000 per 10,000 attendees in avoided escalation costs. AICC charges $250 — captures <10% of value created. |
| 3. Insurance Savings Share | 15–25% share of verified annual premium reductions. Validated by third-party actuarial review post-deployment season. | On a $500K premium, 10% reduction = $50K savings. AICC takes 20% = $10K/year recurring. At 50 clients: $500K/year with zero marginal cost. |
| 4. Annual SaaS Subscription | For 10+ events/year: $150K–$500K annual contract. Custom AI training, dedicated account manager, priority deployment. | Axon (public safety SaaS) and Tyler Technologies trade at 8–15x revenue. AICC targets $6M ARR by Year 3 = $48–90M implied value at comparables. |
| Scenario | Year 1 | Year 2 | Year 3 | Primary Driver |
|---|---|---|---|---|
| Conservative — 10 events/yr, 10% growth | $2.1M | $2.5M | $3.0M | Calgary + 9 Canadian events. Insurance savings activating. |
| Base — 20 events/yr, 20% growth | $4.9M | $7.2M | $10.8M | Canada + US entry. SaaS subscriptions scaling. NYC office active. |
| Aggressive — 40 events/yr, 30% growth | $8.3M | $18.1M | $29.4M | All 4 global offices. Smart City contracts. Full SaaS suite. |
| 5-Year Vision — Smart City phase | — | — | $52M+ | Municipal contracts; global SaaS; infrastructure licensing. |
Growth rates benchmarked against Lighter Capital B2B SaaS Report 2024 (median 27%, top quartile 80%). Revenue model: per-event tiers + intervention billing + insurance savings share (20% of 5–15% verified reduction) + SaaS subscriptions.
Following the Calgary Stampede proof-of-concept, AICC opens four shell offices in Q4 2026. Each is led by an existing team member with established market presence — not a speculative expansion, but an extension of existing relationships.
Sources: Statista US Events Market 2024; UK Events Economic Impact Report 2023; SA NDMC Public Safety Framework; EU AI Act provisions.
Advantage #1: Operational Ground Truth. James Rodmell founded LEMON and personally managed operational deployments at two Rugby World Cups — hands-on, at scale, under live tournament pressure. He has stood in the operations centre at Eden Park, worked directly with stadium security chiefs, and seen exactly how response systems fail when crowds surge.
That ground-truth operational knowledge is the DNA of AICrowdCare's architecture. No funded competitor has it. Rodmell retains majority voting control post-seed round.
Advantage #2: World-Class AI Research Leadership. Canada Research Chair alumnus at York University's Schulich School of Business. Specialises in AI-driven stochastic optimisation and systems simulation — precisely the computational framework required to run billions of crowd safety scenarios at the accuracy level AICC requires.
Dr. Yeomans is leaving his faculty position to join AICrowdCare full-time. This level of academic commitment to an early-stage startup is extraordinary. It signals the magnitude of the scientific opportunity and validates the platform's technical foundation in the most credible way possible: with his career.
Advantage #3: Financial Operator with Exits. Serial startup CFO with multiple successful exits across multiple jurisdictions. Co-founder status ensures full alignment with investor and founder interests. Leads the Johannesburg office, bringing South African government and corporate relationships into the global expansion.
Votes with James Rodmell on all governance matters — providing investors with clear, aligned, decisive leadership.
Leads the New York shell office opening Q4 2026. Deep relationships in the NYC events ecosystem and insurance market. The US is AICC's single largest revenue opportunity — a $32B events market operating under the world's most active event liability litigation environment. Seth's network is the accelerant for US market entry.
| Line Item | Amount | % | Rationale |
|---|---|---|---|
| Toronto HQ — Union Station East (May 1, 2026) | $480K | 16% | 12-month lease + fit-out. 4.5 days/week in-office mandate. Non-negotiable for sprint-based delivery. |
| Engineering & AI Platform Build (MVP: May 15, 2026) | $900K | 30% | AI prediction engine, 6-level triage, AR dispatch, command dashboard. Production-ready for Calgary July 3. |
| Calgary Stampede Deployment (July 3–13, 2026) | $240K | 8% | On-site operations, hardware, Zero Key partnership. Generates live data, insurance docs, and Series A case study. |
| Sales, Business Dev & Marketing | $480K | 16% | Conference presence, insurance broker relationships, first commercial contracts pre-Calgary. |
| Global Shell Offices — Q4 2026 (NYC, London, JHB, E. Europe) | $300K | 10% | $75K per office average. Leads in place — relationship activations, not cold entries. |
| Legal, Insurance & Working Capital | $600K | 20% | IP protection, D&O, professional liability, employment contracts, CFO-mandated 6-month buffer. |
| Total Seed Raise | $3.0M | 100% | Founders co-investing CAD $20K personal capital Feb 16, 2026. |
James Rodmell — CEO & Co-Founder
Full analyst report, financial model, and cap table available upon request.